Why have protein prices become expensive in 2025?Updated 2 days ago

In short, a perfect storm of supply-chain pressure and record demand has pushed raw-ingredient costs sharply higher:

• Tighter milk supply for whey. Drought on New Zealand’s North Island and stricter EU environmental rules have clipped milk output just as global production costs rise, keeping whey prices well above pre-pandemic levels. ams.usda.govdairyglobal.netprocurementresource.com
• Weather-hit plant proteins. Irregular rainfall in Brazil’s 2024/25 season delayed the soy harvest that feeds many pea- and soy-protein facilities, squeezing inventories. agriculture.com
• On-farm disease challenges. Avian-influenza culls of millions of laying hens in late-2024/25 tightened the market for egg-based proteins and sent feed costs higher. fwi.co.uktheguardian.com
• Freight & energy shocks. Red Sea shipping disruptions have driven freight and insurance rates up several-fold, raising the landed cost of every bag, scoop and tub we import. jpmorgan.comatlasinstitute.org
• Unprecedented demand. Global fitness and wellness trends mean more people are using protein supplements than ever before, outpacing new manufacturing capacity. go.probodyonline.com

We continue to negotiate with suppliers, optimise freight routes and absorb costs where possible. While some price movement has become unavoidable, our commitment to quality, transparency and value has not changed—and we’ll pass savings on the moment market conditions improve.